Curriculum Associates

 

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UnboundEd

Type 3 Bunded Offering:
Curriculum Associates and UnboundEd combine curriculum-based professional learning and implementation support with district-level professional learning, progress monitoring, and continuous improvement to strengthen HQIM implementation across the system.

Insights:
Strong on-the-ground integration is informing the model. Teams from both organizations are working side by side in districts and seeing value in connecting Curriculum Associates’ implementation support with UnboundEd’s district-level systems work. The partnership is tracking this experience to identify the systems, processes, and ways of working that should be replicated as the model expands. Sales and marketing strategy remains an area for refinement. The partners are working to more clearly define the target customer, streamline the value proposition and core messaging, and translate those decisions into a targeted sales and marketing strategy. Current sales thinking remains relatively broad and opportunity-driven, rather than centered on a clearly defined and aligned strategy to reach the target market.

Legend

  • On Track

    Greater than or equal to 75% of metrics goals attained within category across partnerships

  • Approaching Target

    Less than 75% of goals attained within category

  • Below Target

    No goals attained within category

Financials

Approaching Target

Process

Approaching Target

Customer

Below Target

Learning & Growth

Approaching Target

Financials

Partners demonstrate effective and efficient marketing and sales pipeline to drive growth and financial health.

Indicator Legend

  • On Track

    Greater than or equal to 75% of goal attained

  • Approaching Target

    Less than 75% of goal attainment

  • Below Target

    Less than 25% of goal attainment, or data not available

Leads Generated

On Track

70

Target: 5

Conversion Rates

Below Target

1.4%

Target: 40%

Deals Closed

Approaching Target

1

Target: 2

Revenue Generated

Below Target

$0

Target: $145,000

Customers

Customer Satisfaction

Partners demonstrate effective and efficient marketing and sales pipeline to drive growth and financial health.

Satisfaction

Approaching Target

20%

Target: 80%

Retention

Below Target

N/R

Target: 50%

Customer Impact

Partners demonstrate effective and efficient marketing and sales pipeline to drive growth and financial health.

Quality of PL

Below Target

N/R

Target: 70%

Teacher Instructional Practice

Below Target

N/R

Target: 65%

Teacher Self-Efficacy

Below Target

N/A

Target: 60%

Student Engagement

Below Target

N/A

Target: 50%

Student Math Achievement

Below Target

N/A

Target: 10%

Process

Operational Efficiency & Collaboration

Partners effectively work together operationally in how they deploy people within markets, share training, coaching, and capacity, and leverage respective competencies to support quality offerings.

Defined Roles

Approaching Target

1

Target: 2

Joint Sales Coordination

Approaching Target

1

Target: 2

Dedicated Sales Teams

On Track

2

Target: 2

Dedicated Customer Success Teams

Approaching Target

1

Target: 2

Joint Sales Training Sessions

On Track

5

Target: 2

Mutual Support

On Track

2

Target: 2

Communication & Trust

Partners effectively communicate with each other and in coordination with clients and are confident in each other’s ability to follow through on explicit and implicit commitments (e.g., dependability, competency, creditability, and risk management).

Staff Satisfaction

On Track

2

Target: 2

Use of Communication Plan

Approaching Target

1

Target: 2

Effective Communications w/ Clients

On Track

2

Target: 2

Client Satisfaction w/ Communications

Below Target

N/R

Target: 80%

Learning & Growth

Strategic Alignment

Partners demonstrate commitment and support for shared vision in alignment with their company’s objectives. Shared vision contributes to knowledge sharing and use among partner organizations and between the partnership and its clients, builds an identity for partnership, addresses the common needs of partnership, aligns with the goal of partner organizations, and guides joint activities.

Regular Planning and Alignment Meetings

On Track

2

Target: 2

Co-branded or Coordinated Campaigns

Approaching Target

1

Target: 2

Identified Market

Below Target

N/A

Target: 2

Complementary Products & Services

Bundled offerings represent products and services that enhance a partner’s value chain and/or address partner’s gap in offerings.

Defined Roles

Approaching Target

1

Target: 2

Joint Product Training

Below Target

0%

Target: 2%

Partner Satisfaction

On Track

2

Target: 2

Innovation & Quality

Products/services’ quality and innovation are maintained and/or improved through partnership.

Tailoring to Client

On Track

2

Target: 2

Sustainability

Partnership is able to sustain itself over time and adapt as needed to changes, opportunities, and challenges (e.g., market shifts, risks).

Risk Mitigation

Below Target

N/A

Target: 2

Contingency

Below Target

N/A

Target: 2

Sustained Partnership

Approaching Target

1

Target: 2